Persuasive. Review adverstising

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Published: Jun 9, 2020
DOI: https://doi.org/10.17060/ijodaep.2020.n1.v1.1786
Keywords:
persuasion communication psychosociology

Main Article Content

J. Santos
Aluna(o) do 3ºano de Psicologia da Universidade Autónoma de Lisboa
A. Nascimento
Aluna(o) do 3ºano de Psicologia da Universidade Autónoma de Lisboa
C. Peixoto
Aluna(o) do 3ºano de Psicologia da Universidade Autónoma de Lisboa
M. Assunção
Aluna(o) do 3ºano de Psicologia da Universidade Autónoma de Lisboa
M. Lapa Esteves
Docente da Universidade Autónoma de Lisboa (UAL). Portugal.
J. Magalhães
Docente da Universidade Autónoma de Lisboa (UAL). Portugal.

Abstract

The present work emphasizes an exploration focused on the persuasion of communication, as well as the means to which they can be extended. In a search for a bibliographic review  with the greatest possible timeliness, a focus was found on the rhetorical part that comes from the famous Aristotle (384-322 BC). The Greek philosopher wanted during the classical Greek period to understand a model of communication that is still used today. Even though communication today is more media, through the media and in turn in advertising, the analysis of speeches, argumentation techniques and figures of style is promoted, in order to transmit relevant information and adopt appropriate behaviors. Currently there is an evolution as modern rhetoric predominates, with greater sophistication. It should be noted that persuasion still has limitations due to the subjects’ beliefs. The literature tells us that the psychosociological causes of advertising occur due to conformism and social imitation, also due to the culture in which we operate and often even unconsciously.

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How to Cite
Santos, J., Nascimento, A., Peixoto, C., Assunção, M., Lapa Esteves, M., & Magalhães, J. (2020). Persuasive. Review adverstising. International Journal of Developmental and Educational Psychology. Revista INFAD De Psicología., 1(1), 303–310. https://doi.org/10.17060/ijodaep.2020.n1.v1.1786
Issue
Vol. 1 No. 1 (2020): PSYCHOLOGY AND HUMAN GROWTH
Section
Articles
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Author Biographies

J. Santos, Aluna(o) do 3ºano de Psicologia da Universidade Autónoma de Lisboa

Aluna(o) do 3ºano de Psicologia da Universidade Autónoma de Lisboa

A. Nascimento, Aluna(o) do 3ºano de Psicologia da Universidade Autónoma de Lisboa

Aluna(o) do 3ºano de Psicologia da Universidade Autónoma de Lisboa

C. Peixoto, Aluna(o) do 3ºano de Psicologia da Universidade Autónoma de Lisboa

Aluna(o) do 3ºano de Psicologia da Universidade Autónoma de Lisboa

M. Assunção, Aluna(o) do 3ºano de Psicologia da Universidade Autónoma de Lisboa

Aluna(o) do 3ºano de Psicologia da Universidade Autónoma de Lisboa

M. Lapa Esteves, Docente da Universidade Autónoma de Lisboa (UAL). Portugal.

Docente da Universidade Autónoma de Lisboa (UAL). Portugal.

J. Magalhães, Docente da Universidade Autónoma de Lisboa (UAL). Portugal.

Docente da Universidade Autónoma de Lisboa (UAL). Portugal.

References

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