Creativity for business intelligence

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Publicado: jul 3, 2019
DOI: https://doi.org/10.17060/ijodaep.2019.n1.v1.1401

Conteúdo do artigo principal

Silvio Manuel Brito
Polytechnic Institute of Tomar, Portugal
Juan José Maldonado Briegas
Universidad de Extremadura
Ana Isabel Sánchez Iglesias
Universidad de Burgos

Resumo

What does business intelligence mean? It seems to us the emotionally coherent use of a skills set in different domains and in different accomplishments for a objectives diversity to conceptualize and pass on to the materially realizable the process of interpreting, analyzing, modifying, and innovating, intentionally extracted business data in order to support decision support systems, generating and sharing knowledge. Understanding that the main attitude that underlies this process is the creativity, we carried out experience with teams of a postgraduate course in Business Intelligence, which underpinned in a process of this nature the conception of a brand now expanding and recognized, of which we want to bear witness here. We conclude, that this experience is positive to exercise business intelligence.

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Como Citar
Brito, S. M., Maldonado Briegas, J. J., & Sánchez Iglesias, A. I. (2019). Creativity for business intelligence. Revista INFAD De Psicología. International Journal of Developmental and Educational Psychology., 1(1), 155–164. https://doi.org/10.17060/ijodaep.2019.n1.v1.1401
Edição
v. 1 n. 1 (2019): Posicionamientos Psicológico y Mundo Actual
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Artículos

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Biografia do Autor

Silvio Manuel Brito, Polytechnic Institute of Tomar, Portugal

Entrepreneurship Promotion and Development Association (AFIDE), Spain
Salamanca University Entrepreneurs Chair
Psique-Ex, Extremadura University, Spain

Juan José Maldonado Briegas, Universidad de Extremadura

Departamento de Economía

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